18 May 2012

LIVESTRONG

"Happy 8th anniversary to the LIVESTRONG wristband. Here's to 8 years of inspiring and empowering people affected by cancer.  Nike introduced the idea of a wristband to raise money for the foundation during Lance’s attempt at an unprecedented sixth Tour de France win. Using LIVESTRONG as the theme and yellow to honor the winner’s jersey, Nike produced 5 million wristbands and pledges $6 million. Thanks to our partners at Nike who have helped us distribute more than 80 million worldwide to date."
[sidenote: while looking for an image to go with this post, I came across this smart alternate use for these rubber bracelets.  I will use this idea this summer!]

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